Streaming Uprising & the Ugliness of a Nepotistic Industry
There’s no denying that the online streaming of entertainment content has risen during the lockdown. People are understanding the content they’d like to see and know that they have an option. Bollywood’s popularity has somewhat deteriorated amid allegations of discrimination in the industry, as Sushant Singh Rajput’s reasons for his suicide are coming up from people he knew. Rumors or not. This may be true.
For context, there are assumptions that in Bollywood, people like Sushant (outsiders) are not given opportunities from production companies and studios. Nepotism is shown more value than unseen talent. Production houses’ main MO is to maximize their reach and ticket sales, so they hire the Khans and Kapoors. That’s their goal, to earn a profit. The fact is people go to the movies to see them. They might be the same people who voice their opinion against discrimination in the industry.
Personally, I do not enjoy Bollywood films, some are great, some are good but most films are money-grabbing blockbusters which have a bad story with lackluster action and lame romance. That’s Bollywood. Streaming services have a more diverse approach to content making as their audiences are more flexible and want to see stuff they do not see elsewhere. They have the power to provide good and nourished movies/tv compared to the film industry and television industry.
There is hope for the unrealized potential of actors that are from remote areas, who want to pursue their careers in the film industry to shine their light in content which is not limited to big blockbusters. At the core, it is a systemic problem, people can change. There is hope. Rest In Peace Sushant.
